Who is your Ideal Customer?
You hear this all the time, client persona, customer avatar ! but what actually is it and how do I find out who mine is?
In business it is the most important part as without knowing our ideal customer we will find it hard to sell our product or services. Once we have niched down and know who we want to market to, then everything becomes so much easier and sales begin to come in.
In this workshop we will go step by step to find this ideal customer, building a persona on a mood board style to give you something to take away and give you a constant reminder who you are selling to when planning your marketing.
It takes place at the studio in Derbyshire, all materials and refreshments are included.
Date : Sunday 11th July
Time : 1.30 – 4.30pm