“OL – FAC – TION”
act of smelling – sense of smell
Unlike any other sense, our sense of smell links directly to our limbic system, the area of the brain most closely associated with memory and emotion.
Every day we are permanently linking our experiences to smell, which will continue to evoke emotional responses within us for ever.
Founder/Designer
Jane Helliwell
With a passion for the transformative power of scent, Jane has been crafting immersive olfactory experiences since 2016. Recognizing the profound impact of smell on our emotions and daily lives, she has dedicated herself to exploring and harnessing the potential of fragrance. Transitioning from the hair and beauty industry, Jane's journey into the world of scent has been marked by innovation and growth. Starting with the creation of a range of exquisite candles, diffusers, and room sprays, she quickly established a reputation for her artisanal products. In 2020, Jane's passion for sharing her expertise led her to embark on a new venture: mentoring and coaching aspiring entrepreneurs in the home fragrance industry. Through personalized one-on-one sessions and online courses, she has empowered countless individuals to turn their fragrance dreams into reality. Beyond her business endeavors,
Jane has also made a significant contribution to the wedding industry. Since 2018, she has been offering couples the opportunity to scent their special day, creating unforgettable olfactory memories. Today, Jane continues to inspire and educate through her workshops and masterclasses, which provide valuable insights into the science and art of scent. Whether you're seeking to enhance your personal well-being or create a captivating sensory experience, Jane's expertise offers a wealth of knowledge and inspiration.
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Scenting Weddings & Occasions
Imagine a wedding where everything has its own signature scent designed to evoke powerful emotions and memories, not just for the happy couple but for their guests too.
Signature Scent for Interiors
Personalise your home with a signature scent, infuse with finesse for a lasting impression.
Scent Marketing
Grow your business with a signature scent Improve the customer experience, increase sales, stronger bonds and build your brands identity.
8 Smells that can make you happier - according to science
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Planning The Perfect Scented Wedding
Imagine a wedding where everything has its own signature scent designed to evoke powerful emotions and memories not just for the happy couple, but for your guests too.
When we inhale scent it travels through the nasal cavity and up to our limbic system, a part of the brain that controls emotions, memory and learning. We link experiences to smell every day, this link is permanent and why certain smells conjure up memories that are so vivid they feel real.
Selecting a signature scent adds its own touch of luxury, uplifting guests and creating an emotional reminder of the joy of a wedding.
This guide will help you to weave scents throughout your wedding from day to night, adding ambience with flickering candles, along with subtle scents from diffusers, scenting linens with atomisers and adding natural elements with florals and foliage.
An expert in scenting weddings since 2018, having articles written in the press and hosting masterclasses, I truly love helping couples make their weddings even more meaningful and unforgettable with a unique addition—scent! By infusing scents into your wedding that you love, you create powerful emotions and lasting memories for all of your guests.
This planner ensures that every couple can experience the joy that scent can bring to their special day.
18 month wedding planner
A guide to scenting your very own wedding
What type of products to buy
Where to place for maximum impact
Take to appointments - easy to write in
Read the case study of Rachael and George's
scented wedding experience
Listen to the radio interview
The Scent Styling Company, a pioneer in the realm of fragrance, recently took centre stage on BBC Radio West Country to delve into the captivating topic of how scent influences our emotions. With an insightful interview that unravelled the intricate connection between scent and mood, we explored the power of fragrance to uplift, soothe, and transport us to different realms of experience.
Listen now
