Founder/Designer
Jane Helliwell
With a passion for the transformative power of scent, Jane has been crafting immersive olfactory experiences since 2016. Recognizing the profound impact of smell on our emotions and daily lives, she has dedicated herself to exploring and harnessing the potential of fragrance. Transitioning from the hair and beauty industry, Jane's journey into the world of scent has been marked by innovation and growth. Starting with the creation of a range of exquisite candles, diffusers, and room sprays, she quickly established a reputation for her artisanal products. In 2020, Jane's passion for sharing her expertise led her to embark on a new venture: mentoring and coaching aspiring entrepreneurs in the home fragrance industry. Through personalized one-on-one sessions and online courses, she has empowered countless individuals to turn their fragrance dreams into reality. Beyond her business endeavors,
Jane has also made a significant contribution to the wedding industry. Since 2018, she has been offering couples the opportunity to scent their special day, creating unforgettable olfactory memories. Today, Jane continues to inspire and educate through her workshops and masterclasses, which provide valuable insights into the science and art of scent. Whether you're seeking to enhance your personal well-being or create a captivating sensory experience, Jane's expertise offers a wealth of knowledge and inspiration.